Hi there! I'm Yi Cui

I am a product designer base in LA.

I have 2 year of professional experience, and I am passionate about using design as a tool to solve complex problems. My expertise lies in conducting thorough research and analysis to identify user needs and pain points, and then using that data to craft intuitive and effective designs. I love using data visualization to communicate complex information in a clear and engaging way.

Feel free to reach out to me on Linkedin / Email .

Image for myself

My background in Urban Planning.

I graduated from Tongji University in Urban Planning, where I developed a passion for shaping spaces to enhance the human experience. However, I've found that the urban planning process is often too lengthy and lacks effective methods for iteration.

Become a product designer

By participating in design competitions focused on creating innovative products, I discovered my passion for product design. This newfound interest inspired me to pursue a master's degree in Human-Computer Interaction at the University of Michigan in 2021, and became a product designer after graduation.

Outside of work

I seek new experiences to grow and learn. I love traveling, snowboarding, and cooking.